Leisure Cycling Assistant
Project Logistics
Timeline
2 weeks
My Role
Product Manager
UX Designer
Our Team
Odelia Hoey
Shefali Verma
Project Overview
Many people across the U.S. are picking up a bicycle again for the first time in years due to the closure of gyms and other indoors activities and in effort to avoid public transportation during the pandemic. These new bike riders have more than fitness on the brain, using cycling as a leisure, social, and family friendly activity. Existing cycling apps are geared primarily toward “serious” riders and don’t address this new market’s needs.
The Challenge
More and more people are picking up a bicycle again after many years, and are unsure where to go based on their varying route requirements. As a result, this keeps leisure bicyclists from exploring new paths and creating new memories with their family.
How might we help leisure bicyclists discover new routes that are suitable for their activity goals and family’s needs?
Our Solution
Introducing Kickstand,
an app that provides curated cycling experiences for the leisure bike rider,
so they can spend more time enjoying their ride.
Our Features
Set Preferences
Users can filter bike paths based on location, their general goals, and their specific preferences such as distance, path type, grade, and path conditions.
Curated List of Bike Paths
Based on the user’s preferences, they will receive a refined list of bike paths that meet their needs. Along with a list of potential paths, they will see the trails on a map view.
Add Waypoints to Route
Before or during a bike ride, users can add to their ride by pulling up the overlay. Options include facilities, nearby points of interest, and food and drink. Once they select a stop and add to ride, their route will update on the map view.
Rate and Review
Once they finish their bike ride, they will be prompted to rate and review their ride by giving it a star rating, selecting route attributes and leaving comments. This information will help inform other riders and continuously keep path information up to date.
Our Features in Action
Click play to view the mobile app prototype.